Assessor Resource

BSBMKG547
Develop strategies to monetise digital engagement

Assessment tool

Version 1.0
Issue Date: May 2024


This unit describes the skills and knowledge required to monetise digital engagement through a focus on customer engagement, content relevance and real-time digital payment systems.

The unit applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for working with clients (both internal and external) on improving income streams from their digital strategies.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

develop at least one strategy to monetise digital engagement.

In the course the above, the candidate must:

analyse digital engagement channels and identify and evaluate the opportunities to monetise digital engagement

devise measurable success criteria for monetised transactions

design a model of customer engagement showing preferred points-of-sale and closure

describe how digital authentication and security works to develop customer trust

evaluate, negotiate and enter into service agreements

identify, document and present trends and performance information from transaction data.

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

differences between paid, owned and earned customer engagement

barriers to streamlined transactions for digital users

features of digital applications required to enable transactions

engagement features of common digital financial transaction systems

features of current payment processing tools and technologies used in digital transactions

financial services legislation that impact on digital financial transactions

organisational strategies, policies and procedures.

Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.

This includes access to:

legislation and regulations relevant to monetising engagements for businesses

software and technology for monetising engagements for businesses

workplace documentation and resources including policies and procedures for strategy development and business engagements.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

develop at least one strategy to monetise digital engagement.

In the course the above, the candidate must:

analyse digital engagement channels and identify and evaluate the opportunities to monetise digital engagement

devise measurable success criteria for monetised transactions

design a model of customer engagement showing preferred points-of-sale and closure

describe how digital authentication and security works to develop customer trust

evaluate, negotiate and enter into service agreements

identify, document and present trends and performance information from transaction data.

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

differences between paid, owned and earned customer engagement

barriers to streamlined transactions for digital users

features of digital applications required to enable transactions

engagement features of common digital financial transaction systems

features of current payment processing tools and technologies used in digital transactions

financial services legislation that impact on digital financial transactions

organisational strategies, policies and procedures.

Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.

This includes access to:

legislation and regulations relevant to monetising engagements for businesses

software and technology for monetising engagements for businesses

workplace documentation and resources including policies and procedures for strategy development and business engagements.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify task requirements and applicable legal, organisational and financial frameworks 
Prepare criterion for channel monetisation according to organisational marketing strategies 
Research opportunities for paid, owned or earned customer engagement 
Select channel for monetisation 
Analyse digital processes for reliability and customer trust 
Use authentication and security requirements for securing transactions according to organisational policies and procedures 
Model the digital customer engagement to select points-of-sale and closure according to organisational strategies 
Negotiate processing parameters with relevant stakeholders according to task requirements and organisational strategies 
Evaluate and select payment processing tools and technologies 
Identify and evaluate reliability of systems for the collection and analysis of transaction data 
Conduct review of performance with financial analytics service according to organisational strategies 
Track transaction metrics using suitable technologies 
Monitor and identify gaps in performance against requirements and adjust as necessary 
Evaluate and report on monetisation effectiveness to relevant personnel 

Forms

Assessment Cover Sheet

BSBMKG547 - Develop strategies to monetise digital engagement
Assessment task 1: [title]

Student name:

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I declare that the assessment tasks submitted for this unit are my own work.

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Result: Competent Not yet competent

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Assessment Record Sheet

BSBMKG547 - Develop strategies to monetise digital engagement

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

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